The don’ts of white paper writing: Don’t panic. You can do this. Writing a white paper can be intimidating. They are usually long, require meticulous research, and tend to have a more authoritative tone. But don’t let that stop you. Make the project less overwhelming by breaking it down into a series of smaller steps.How to write a research paper outline. Follow these steps to start your research paper outline: Decide on the subject of the paper. Write down all the ideas you want to include or discuss. Organize related ideas into sub-groups.BOSTON, March 15, 2023 – The Institute for Clinical and Economic Review has published a new White Paper: “Advancing Health Technology Assessment Methods that Support Health Equity.” This paper evaluates the functions of health technology assessment (HTA) through an equity lens and proposes key methods through which HTA can support society ...A white paper, also known as a whitepaper, is an informative document that presents research and expert knowledge about a particular recommendation or solution. These documents help the reader in making a decision, solving a problem or understanding an issue. White papers are text-heavy and typically contain at least 2,500 words.From waterfall to river. The traditional white paper process involves a series of deliverables: notes, draft outline, draft text, comments, revised draft, and so on. In software, this is called the “waterfall” model. Forget that: In Google Docs, there are no neat and tidy stages. That white paper went through an ongoing flow of refinements ...See full list on venngage.com 5. Make it punchy. White papers don’t have to be drab and wordy. Use bullet points, highlight critical data, keep paragraphs short, and use simple language instead of jargon. By making a paper ...Tips on how to write a white paper 1. Think like a journalist. White papers are factual, but you’re not writing a report. I approach writing white papers in a very similar way to writing a journalistic feature. You need an interesting angle, a story and lots of colour and expert opinion. 2. What’s your hook? Focus on a specific problem.Aug 2, 2022 ... Follow these steps to write a white paper that prospects will actually read and move further along the buyer journey.Learn what a white paper is, how to write one, and who your audience is. A white paper is an authoritative and informative document that argues a position or proposes a …Jun 16, 2023 ... White Paper Design Tips and Writing Best Practices · Research Your Audience and Topic Well · Make Sure People Can Scan Your Content Easily · U...And How YOU Can Write a White Paper. in 1-2 Days, Not Weeks or Months! Dear Marketing Professional, Hi, my name is Perry Marshall. Over the years I’ve written hundreds of white papers and magazine articles. And I’m here to tell you how to write a white paper – and assure you that writing a white paper doesn’t have to be a dreary chore.The biggest survey ever taken showed that white paper writers charge, on average, $5,000 to $7,000.¹. That’s a lot of budget to gamble on one writer—especially if you’re not used to managing these projects.A white paper is a well-researched, authoritative report on a specific topic. These should always have a professional feel to them, which is why finding the right white paper design template that follows a comprehensive white paper format is the perfect way to get started.. Create your own white paper with Visme by getting started with a customizable template …6 days ago · Learn how to write a white paper that is factual, professional and research-based. Follow a step-by-step tutorial with tips and templates for choosing your topic, conducting research, writing the body, and promoting your white paper. CREATE A WHITE PAPER. White paper examples we’ll cover (click to jump ahead): Business white paper examples. Marketing white paper examples. …White paper series helps readers understand a complex issue, solve a problem, reflect, and/or make an informed decision about relevant topics in education. The goal of the white paper series is to shed light on pressing issues in the field of education while highlighting the expertise and talents of COE faculty.From waterfall to river. The traditional white paper process involves a series of deliverables: notes, draft outline, draft text, comments, revised draft, and so on. In software, this is called the “waterfall” model. Forget that: In Google Docs, there are no neat and tidy stages. That white paper went through an ongoing flow of refinements ...How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included) · 1. Understand the key concept you're writing about – and make it your ...Title. Grab your reader's attention by choosing a title that communicates the problem and solution (note: do not use the product title in order to avoid the ...Title. Grab your reader's attention by choosing a title that communicates the problem and solution (note: do not use the product title in order to avoid the ...May 18, 2022 · 5. Make it punchy. White papers don’t have to be drab and wordy. Use bullet points, highlight critical data, keep paragraphs short, and use simple language instead of jargon. By making a paper ... To successfully complete a research paper, you need to plan out enough time for research, writing, and revision. Set aside time for each step of the process—including the planning stage! You should also schedule some flexibility into your plan, in case your topic doesn’t work out. 3. Choose a research topic.6 Repeat and improve. The sixth and final step to write a white paper is to repeat and improve. You want to continue writing, sharing, and commenting on white papers to expand your network and ...The don’ts of white paper writing: Don’t panic. You can do this. Writing a white paper can be intimidating. They are usually long, require meticulous research, and tend to have a more authoritative tone. But don’t let that stop you. Make the project less overwhelming by breaking it down into a series of smaller steps. Title tip #8: Never mention a product name. Putting a product name in a white paper title makes it sound like a sales pitch. Period. So if that’s what you’re writing, don’t try to pass if off as a white paper. Call it a “brochure” or a “product brief.”. And remember that a sales pitch is the last thing most white papers readers want. 5. Make it punchy. White papers don’t have to be drab and wordy. Use bullet points, highlight critical data, keep paragraphs short, and use simple language instead of jargon. By making a paper ...White papers are desirable because they get into the nuts and bolts of how a proposal will work. That means they are down-to-earth, and readers can understand how the concept is being implemented or the product delivered. As a result, white paper writing has to avoid conceptual ideas as the main crux of the paper.White papers can help you to establish your authority on particular issues by creating well-researched, informative reports packed with reliable data. White papers present both problems and solutions. Once white paper readers have this information, they're in a better position to understand and resolve a situation, and to make a buying decision.White papers are an important tool for college or university students to showcase their research and analytical skills. A good white paper report can impress professors, potential employers, and even future clients. However, writing a white paper can be a daunting task, especially if you are not familiar with the format and structure.In order to present the solution, you’ll need to thoroughly research the problem or background. Your original research for your white paper can include: Audience or customer surveys and analysis. Collaboration with other companies or publishers to gather more data. Interview with other thought leaders and experts.a white paper. For example, a well-written paper that is poorly formatted may never be read. Here are a few tips: • Keep it short: Try to keep your white paper to 12 pages or less. If you cannot do that, then consider splitting your topic into multiple papers. It is appropriate to mention your solution after you establish a high-level ...Sep 13, 2022 · For web3 projects, white paper publishing is the de facto first step. While the effort is significant, it does not need to be scary. With planning, organization, and a step-by-step approach to ... Share. #scribendiinc. Learn why white papers are a marketing must-have. A well-written white paper can boost your company's market exposure. A white paper is an in-depth, …Good white papers do that on both sides of the equation (visits to leads and leads to customers). So craft a clever hook by figuring out what pain point resonates with your audience. Flesh out your content with the help of some topic experts. Format the content so it looks pixel perfect.Oct 29, 2019 ... Design and Readability · Break large blocks of text into shorter (and more digestible) paragraphs. Where appropriate, use numbered and bulleted ...Define the problem, make a recommendation in a general sense and then present your product in that context. Keep the reference to your products (or services) to less that 20 percent of the paper. 4. Listicle (and listicle sandwich) If in doubt, write a listicle, which is something like ‘10 reasons to migrate to the Cloud’. The Purpose of a White Paper. Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers. Good white papers do that on both sides of the equation (visits to leads and leads to customers). So craft a clever hook by figuring out what pain point resonates with your audience. Flesh out your content with the help of some topic experts. Format the content so it looks pixel perfect.How to write a research paper outline. Follow these steps to start your research paper outline: Decide on the subject of the paper. Write down all the ideas you want to include or discuss. Organize related ideas into sub-groups.Business benefits white paper: This type focuses on the business advantages of a product or service. It’s aimed at decision-makers like CEOs, managers, and other executives. It often uses case studies, data, and ROI calculations to make its case. Hybrid white paper: This type combines elements …Title —should be enticing. Abstract —brief overview of your publication’s main points. Problem statement —specifies the issue the white paper will try to address. Background —provides crucial information for readers to grasp the problem and, finally, the solution. Solution —based on the information and the evidence contained in the ...Formatting. Your whitepaper should be well-formatted so that it’s easy to read. Use short paragraphs, bullet points, and plenty of white space to break up the text. And make sure to use a readable font like Times New Roman or Arial. No one wants to strain their eyes trying to read tiny font on a screen.Writing a white paper is not the same as writing a blog. You need to use a business writing style and be fairly descriptive. You will probably end up writing at least ten pages to make your point. Set up a great intro. Be captivating. You want to catch people right off the bat with your introduction. Pique their …When it comes to White Papers, quality is more important than quantity. A well-written White Paper five pages long is better than a 20-page White Paper full of fluff and filler. So keep these tips ...Dec 23, 2021 ... A white paper is an in-depth, authoritative document explaining or promoting a concept, idea or methodology in a formal, research-backed manner.If you’re looking for ideas, here’s 16 ways to structure your white paper by That White Paper Guy. In most cases, here’s an example of a high-level white paper structure recommended by the team at Trew Marketing: Introduction – Briefly define the topic of the white paper. Challenge – Describe the reader’s pain points.Oct 29, 2019 · To write an effective title, follow these best practices: Be concise and straightforward. Avoid writing a title that overpromises or sounds too good to be true. Remember that your white paper should support the headline with facts, data, and cited research. If you can't back it up, it's not the right headline. To write an effective title, follow these best practices: Be concise and straightforward. Avoid writing a title that overpromises or sounds too good to be true. Remember that your white paper should support the headline with facts, data, and cited research. If you can't back it up, it's not the right headline.Since it proposes a new idea or concept as a solution to a problem based on evidence, you can write a whitepaper using the classic copywriting formula: problem, agitate and solve (PAS). What you need …Business benefits white paper: This type focuses on the business advantages of a product or service. It’s aimed at decision-makers like CEOs, managers, and other executives. It often uses case studies, data, and ROI calculations to make its case. Hybrid white paper: This type combines elements …Writing a thesis statement is one of the most important steps in crafting an academic paper. It is the foundation of your paper, and it should be clear, concise, and well-crafted. ...To write an issue paper, it is important to understand the topic, search for examples, format an outline, write the essay and edit the final version. In written examinations, an is... Step 4: Write and edit your white paper. Now it’s time to put pen to paper (or fingers to keyboard). Start by introducing your topic and explaining the purpose of your white paper. Then, present your main points and supporting evidence, using clear and concise language. Identifying the sections that you need will give you a good idea of how your argument will flow throughout the white paper, and show you any areas where your research is lacking. Creating an ...A white paper is a document, a form of technical writing, designed to provide an analysis or formal solution to a narrowly-focused problem. White papers are ...Analyze your drafts in order to find the best options you can put into words. Don't hesitate to follow six writing rules developed by George Orwell, a British novelist, journalist, and critic: 1. Never use a metaphor, simile or another figure of speech which you are used to seeing in print. 2.You’ve spent years preparing for your master’s degree or PhD. You’ve read, studied and spent hours of time and energy writing papers. Now you’ve arrived at the culmination of all t...Footnotes help your white paper convey more authority than a simple blog post or opinion piece. Footnotes help build your argument and prove that you did your homework. But most writers have never thought much about footnotes since, well, college. To help you use footnotes effectively, here are answers to some frequently asked questions about them.Jul 22, 2021 · Write first, edit later. This is entirely personal preference, but generally, it’s best to write your draft and worry about editing later. Outline your white paper into sections and then write a draft for each section. Once you’ve written a draft, then you can re-write and edit it. Write an outline. White Paper Structure. White papers usually follow a similar structure consisting of the following elements:-From Purdue OWL Writing Lab. Choosing a Title for the White Paper. The two key components of a white paper title are gaining attention and conveying a purpose. It is best to use the active voice …One important avenue to achieve various licensing and certification accomplishments involves writing a white paper about a specific topic of interest to the industry and organization. Presented herein are structural processes that facilitate the creation and preparation of a health care white paper. Both conceptual and empirical structures of ...These tips for writing a white paper will eliminate stress and boost your confidence. Utilize these key techniques in your next report for a strong final product.Make it unique. Finally, make sure that your White Paper reflects both your company and your offering with the style and image that you want to become known for. The earlier you build your brand ...3. Browse our selection of white paper templates and click create to get started. 4. Use the drag-and-drop editor, along with royalty-free photos, illustrations, icons and more to customize your project. 5. Download your completed white paper as a PDF, Interactive PDF, or share it using a share link.In each paragraph, the first sentence defines the context, the body contains the new idea and the final sentence offers a conclusion. For the whole paper, the introduction sets the context, the ...Coming up with a compelling title for your white paper is essential and should never be an afterthought. It should be succinct and to the point and include active verbs that pique interest and inspire action. If possible, use the title to speak directly to your reader and make it specific to the persona (s) you want to target.Oct 26, 2023 · Start making your technical white paper outline knowing what a white paper should include using this basic template to guide you as you write. 1. Create a Cover Page. The first page of your white paper is the cover page. It contains the title in an attractive design, a subtitle, and your company name and logo. When you write a white paper, here’s what it should say to the reader: White Paper: “You have a problem, whether you know it yet or not — a big problem for your business. Here’s what that problem is and proof that it affects businesses like yours.”. Reader: “Oh no. You’re right. White Papers; White Paper: Organization and Other Tips; White Papers PowerPoint Presentation; Suggested Resources Style Guide Overview MLA Guide APA Guide Chicago Guide OWL Exercises. Purdue OWL; Subject-Specific Writing; Professional, Technical Writing; White Papers; White Papers PowerPoint Presentation; White Papers PowerPoint Presentation From waterfall to river. The traditional white paper process involves a series of deliverables: notes, draft outline, draft text, comments, revised draft, and so on. In software, this is called the “waterfall” model. Forget that: In Google Docs, there are no neat and tidy stages. That white paper went through an ongoing flow of refinements ...How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included) · 1. Understand the key concept you're writing about – and make it your ...The don’ts of white paper writing: Don’t panic. You can do this. Writing a white paper can be intimidating. They are usually long, require meticulous research, and tend to have a more authoritative tone. But don’t let that stop you. Make the project less overwhelming by breaking it down into a series of smaller steps.How to write a white paper. When writing this type of paper to use as marketing material, there are several steps to follow: 1. Choose your paper topic and type. The first step is choosing the topic for the report, the audience you're addressing, and the type of document you want to publish.Pin down the topic of your white paper. No white paper is complete without a topic. Whether you’re writing a white paper for academic or business writing purposes, coming up with a topic first is a great way to get started. I recommend starting this step by coming up with a list of potential topics.5. Make it punchy. White papers don’t have to be drab and wordy. Use bullet points, highlight critical data, keep paragraphs short, and use simple language instead of jargon. By making a paper ...Abstract. Insights into conducting research and the writing of scientific papers are given by Prof. Whitesides in this short essay. The manuscript and its guidelines has been circulated within the Whitesides' research group since 1989.1. Confirm the paper follows a clear structure or outline. Review the paper and confirm it covers the four components of a problem solution paper. Make sure it addresses the problem and the solution in detail. Check that your thesis statement appears in the introduction and in the conclusion sections of the paper.How to write a white paper
Nice concise guide to white paper writing with a well balanced approach that doesn't get bogged down in technical writing details or, on the other hand, gloss over the mechanics of writing a white paper professionally either. The template included at the end of the book will prove to be highly useful for my own …Analyze your drafts in order to find the best options you can put into words. Don't hesitate to follow six writing rules developed by George Orwell, a British novelist, journalist, and critic: 1. Never use a metaphor, simile or another figure of speech which you are used to seeing in print. 2.Beginning white paper writers often get a couple of surprises on their first projects. Surprise #1: Even though we call it “writing a white paper” the writing is only one of a dozen steps along the way. Few of these steps involve composing or revising text. Most of them involve something else. White Paper Writing Mistakes to Avoid. Mistake 1: Not vetting the client. Mistake 2: No direct client contact. Mistake 3: Skipping the research. Mistake 4: A key question omitted. Mistake 5: Running in circles. One of the biggest moves a freelance writer can make to earn more is to move into better-paying types of work, like white paper writing ... A white paper is a persuasive document that is used in policy and B2B (business-to-business) marketing. In government, a white paper is an informative policy document to educate the public. This type of policy document is most commonly used in Canada, Australia, and the UK. In B2B marketing, which we’ll focus on here, a white …To successfully complete a research paper, you need to plan out enough time for research, writing, and revision. Set aside time for each step of the process—including the planning stage! You should also schedule some flexibility into your plan, in case your topic doesn’t work out. 3. Choose a research topic.A white paper is a form of content marketing or inbound marketing. It is a piece of content that allows for generating traffic and increasing the company’s visibility in search engines. A document is typically written in …Writing academic papers can be a daunting task. With so many rules and regulations to follow, it can be difficult to keep track of all the details. Fortunately, there is an online ...A white paper is a persuasive essay that uses evidence, facts and reasoning to help a business audience understand a specific topic or particular problem and is usually between 3,000 and 5,000 words long. White papers encourage their target audience of potential customers or partners (and the technical experts that work with them) …Mar 9, 2021 ... 1. Choose the right topic for your whitepaper · Determine who is going to read your whitepaper. This should be the target audience you wish to ...How to Create a Watertight White Paper in 9 Steps · 1. Consider Your Overall Content Marketing Strategy · 2. Do Not Compromise on Its Promotion · 3. Maintain&n...Even the term “white paper” means that the information must be presented on white paper, including a white cover, when applicable. How to write a white paper A true white paper offers solutions to a problem or challenge, does not just praise or discuss one solution, piques the reader’s curiosity, and includes a …Write an Enticing Headline. In the headline, include the problem that your paper will help the reader solve and mention the benefit that he will get from reading it. Make your headline active and include a number, such as: “8 Steps to Boost B2B Sales”. If you want to be more descriptive, don’t forget to add a subtitle.When it comes to writing academic papers, the American Psychological Association (APA) style is one of the most commonly used citation formats. If you’re new to writing an APA pape...Finding and citing sources. Get a head start on collecting sources and ideas for a big paper by searching key words in Researcher in the References tab of your document. Researcher uses Bing to search the web and deliver …Written by: Brian Nuckols. Sep 07, 2023. White papers are a great way to educate readers and prospective customers on topics related to your business. Yet, as …Sep 27, 2021 ... Keep your target audience top of mind; Remember the goal of your white paper; Understand the difference between a white paper and other formats ...Oct 29, 2019 · To write an effective title, follow these best practices: Be concise and straightforward. Avoid writing a title that overpromises or sounds too good to be true. Remember that your white paper should support the headline with facts, data, and cited research. If you can't back it up, it's not the right headline. Even the term “white paper” means that the information must be presented on white paper, including a white cover, when applicable. How to write a white paper A true white paper offers solutions to a problem or challenge, does not just praise or discuss one solution, piques the reader’s curiosity, and includes a …White Papers. White papers are policy documents produced by the Government that set out their proposals for future legislation. White Papers are often published as Command Papers and may include a draft version of a Bill that is being planned. This provides a basis for further consultation and discussion with interested or …Aug 8, 2022 · White Papers can be very effective in driving leads and sales. As a result, companies need to carefully consider their goals before embarking on a White Paper campaign. 3. The Purpose of a White ... How to write a research paper outline. Follow these steps to start your research paper outline: Decide on the subject of the paper. Write down all the ideas you want to include or discuss. Organize related ideas into sub-groups.Title —should be enticing. Abstract —brief overview of your publication’s main points. Problem statement —specifies the issue the white paper will try to address. Background —provides crucial information for readers to grasp the problem and, finally, the solution. Solution —based on the information and the …Sep 13, 2022 · For web3 projects, white paper publishing is the de facto first step. While the effort is significant, it does not need to be scary. With planning, organization, and a step-by-step approach to ... The process of writing a white paper should focus on taking your reader from point A to point B. At point A, users have some issues you want to help them solve. Then, by educating them on the subject and showing them how they can solve the problem, your users end up at point B. 5. Make your white paper engaging. At first, white papers can seem intimidating to write. All that information, the authoritative, branded language, the crisp design. It’s enough to spark imposter syndrome in even an experienced writer. But like all written content, the white paper writing process can be broken down into a series of manageable steps.Even the term “white paper” means that the information must be presented on white paper, including a white cover, when applicable. How to write a white paper A true white paper offers solutions to a problem or challenge, does not just praise or discuss one solution, piques the reader’s curiosity, and includes a …To write an effective title, follow these best practices: Be concise and straightforward. Avoid writing a title that overpromises or sounds too good to be true. Remember that your white paper should support the headline with facts, data, and cited research. If you can't back it up, it's not the right headline.Introduction · Set up the problem, need or pain point right up front. · Grab your readers' attention in the first sentence or two. · Use data to support yo...23 How to Write a Review Paper 147 Characteristics of a Review Paper 147 Preparing an Outline 148 Types of Reviews 149 Writing for the Audience 150 Importance of Introductory Paragraphs 150 Importance of Conclusions 150 24 How to Write Opinion (Book Reviews, Editorials, and Letters to the Editor) 152 Writing …o If you’re writing a research paper, do not assume that your reader has read all the sources that you are writing about. You’ll need to offer context about what those …White papers should define a broader agenda in which many companies or academic institutions would want to participate, at a programmatic level. So, in writing a white paper, think in terms of your industry or broader technical . 4. community as research performers rather than just your organization. As examples, weMar 9, 2021 ... 1. Choose the right topic for your whitepaper · Determine who is going to read your whitepaper. This should be the target audience you wish to ...6. Create a Powerful Title. Next, you want to create a great title for your white paper. Remember, headlines should lead to a reaction, specifically, to read your white paper. A great title is precise. Keep your reason for writing and your audience’s pain points in mind when creating it.If possible, interview influential bloggers or journalists to be included in your whitepaper. When your whitepaper is released it’s highly likely that they will help to promote the paper, or even write about it. Once launched, create a list of ~50 or so relevant influential bloggers in your industry and work your way through the list …6 Repeat and improve. The sixth and final step to write a white paper is to repeat and improve. You want to continue writing, sharing, and commenting on white papers to expand your network and ...When a loved one dies, you want to do everything you can to honor their life. That usually includes writing an obituary that focuses on the highlights of their life, including who ...How to Write a White Paper. Help inform policy decisions. Establish your reputation as a thought leader. Sell a product. These are just some of the reasons to write a white paper. At once a report and a marketing tool, the white paper is an informative, research-based genre that might also (but doesn’t always) persuade its readers to buy into ...Jul 17, 2013 ... Describe your target audience. · Discuss your target audience's biggest challenge. · Summarize the solution. · State the white paper's...How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included) · 1. Understand the key concept you're writing about – and make it your ...Even the term “white paper” means that the information must be presented on white paper, including a white cover, when applicable. How to write a white paper A true white paper offers solutions to a problem or challenge, does not just praise or discuss one solution, piques the reader’s curiosity, and includes a …Tips and Templates at http://www.klariti.com/white-papers/how-to-write-title/Learn why you can use white papers to generate more sales, increase traffic, and...21 September 2023. How to Write a White Paper in 10 Steps [Plus 5 Examples] white papers. Updated September 2023: Learning how to write a white paper is a crucial skill …What Is a White Paper? The term white paper is an offshoot of the term white book, which is an official publication of a national government. A famous white paper example is the Winston Churchill White Paper of 1922, which addressed political conflict in Palestine. A white paper typically argues a specific position or solution to a problem ...The don’ts of white paper writing: Don’t panic. You can do this. Writing a white paper can be intimidating. They are usually long, require meticulous research, and tend to have a more authoritative tone. But don’t let that stop you. Make the project less overwhelming by breaking it down into a series of smaller steps.Learn how to write a white paper that engages your audience and establishes you as a thought leader. Follow the standard format, structure, and tips for writing a white paper with examples and templates. See moreWriting a white paper involves a lot, this, therefore, calls for planning before getting into it. If you plan what you want to write well, then you will end up with a purposeful and effective white paper. To write a purposeful and effective white paper, you should be able to understand your clients, clearly state the problem you want to tackle ...White Paper Writing Mistakes to Avoid. Mistake 1: Not vetting the client. Mistake 2: No direct client contact. Mistake 3: Skipping the research. Mistake 4: A key question omitted. Mistake 5: Running in circles. One of the biggest moves a freelance writer can make to earn more is to move into better-paying types of work, like white paper writing ...Gordon writes white papers for a living. He even wrote a best-selling book on how to write white papers. Gordon says you should expect to earn around $6,000 for writing a white paper. Do the math, and you’ll discover that if you write one white paper a month at 6,000 dollars a pop, you’ll earn 72,000 dollars a year. Not …Whether you’re a student, a professional, or someone who simply enjoys writing, having the right blank typing paper can make all the difference in your writing experience. With so ...Define the problem, make a recommendation in a general sense and then present your product in that context. Keep the reference to your products (or services) to less that 20 percent of the paper. 4. Listicle (and listicle sandwich) If in doubt, write a listicle, which is something like ‘10 reasons to migrate to the Cloud’.. What repels bees